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Zhonglan Trendy Toys | Zhonglan Snacks I Zhonglan Pregnancy And Infant
How rational are post-95 moms when buying snacks for their babies?
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Release time:2025-05-19
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Once Gen Z moms enter the maternal and infant industry, they're not fooled by its tricks. Post-95 moms are the most rational when selecting baby food. They spend significantly more time researching and comparing prices before making purchases. When buying baby food, these moms not only research online but also visit physical stores to examine products in person. Whether shopping online or offline, they compare prices across platforms and often wait for discounts before buying.
Once Gen Z moms enter the maternal and infant industry, they're not fooled by its tricks. Post-95 moms are the most rational when selecting baby food. They spend significantly more time researching and comparing prices before making purchases. When buying baby food, these moms not only research online but also visit physical stores to examine products in person. Whether shopping online or offline, they compare prices across platforms and often wait for discounts before buying.
(Data source: iResearch)
Data indicates that in the first six months of 2024, purchasing scenarios for infant and toddler snacks among mothers of children aged 0-3 primarily fall into three categories: strategy-driven, repeat purchase, and stockpiling. When shopping online, they tend to seek snack-related information through mainstream shopping channels and social media, ultimately completing purchases on major e-commerce platforms and maternity stores.
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