Zhonglan Group
Zhonglan Trendy Toys
Zhonglan Pregnancy And Infant
中兰零食
中兰
中兰
中兰业务
zhonglan

ABOUT US

Founded in 2009, Zhonglan Group operates three vertical supply chain brands: Zhonglan Chao Wan, Zhonglan Snack Selection, and Zhonglan Pregnancy and Infant. The group holds shares in and invests in enterprises such as Guizhou Zhonglan Trading Co., Ltd., Shanghai Zhonglan Consulting Management Co., Ltd., and Guizhou Zhonglan Xiaoshixian Smart Agriculture Technology, forming a complete industrial layout. The core advantage of the group lies in creating a high-conversion offline ecosystem for international IPs, providing full-chain services such as product development, pop-up marketing, and digital operations. Currently, it has over 8,000 cooperative terminals covering the national market (52% of which are in third-tier and lower-tier cities), equipped with a self-built warehousing and distribution system that can achieve 72-hour nationwide rapid replenishment. With a professional operation team and product display center, we provide brands with a one-stop solution for IP theme stores from planning to implementation.

Zhonglan Group, with its core foundation in the maternal and child industry, actively expands into diverse businesses such as children's snacks, animation, fashionable toys, and other fields, striving to become an outstanding leader in the industry. We uphold the core values of "love and responsibility", safeguarding maternal and child health with professional and meticulous services, and driving the collaborative development of diverse industries with innovation and wisdom. The group advocates the corporate spirit of "integrity, collaboration, and excellence", adheres to a customer-centric approach, builds a growth platform for employees through continuous quality improvement and strategic layout, creates shared value for partners, and contributes warm strength to society. We are not only pioneers in the market, but also transmitters of love and hope.

2009 year

Company Establishment Date

10 million

Registered Capital

8000 +

Cooperative Terminal

3 +

Vertical Supply Chain

2009

公司成立于2009年

中兰集团创立于2009年,旗下运营中兰潮玩、中兰零食甄选、中兰孕婴三大垂直供应链品牌。集团控股并投资贵州中兰商贸有限公司、上海中兰咨询管理有限公司及贵州中兰晓食仙智慧农业科技等企业,已形成完整的产业布局。集团核心优势在于为国际IP打造高转化线下生态,提供商品开发、快闪营销及数字化运营等全链路服务。目前拥有8000余家合作终端,覆盖全国市场(其中52%深入三线以下城市),配备自建仓储配送体系,可实现72小时全国极速补货。凭借专业运营团队和商品展示中心,我们为品牌提供从策划到落地的IP主题店一站式解决方案。

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SUBSIDIARY BUSINESS

We will continue to provide high-quality products and services in the future

Zhonglan Trendy Toys

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Zhonglan Chaoplay focuses on anime culture, attracts young consumer groups, expands business boundaries and injects new vitality into the group through innovative products and marketing strategies.

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Zhonglan Snacks

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Zhonglan Snack Selection meets the consumption needs of parent-child families and enhances brand awareness and market share through a wide range of snack categories and high-quality selections.

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Zhonglan Pregnancy And Infant

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As the core segment of the mother and baby business, Zhonglan Maternity and Baby meets the diverse needs of mother and baby families with rich products and high-quality services, consolidates its leading position in the industry, and helps the group expand its business.

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Zhonglan Trendy Toys

Zhonglan Snacks

Zhonglan Pregnancy And Infant

ZHONGLAN CULTURE

INTEGRITY, COLLABORATION, EXCELLENCE

The group advocates the corporate spirit of "integrity, collaboration, and excellence", adheres to customer centricity, builds a growth platform for employees through continuous quality improvement and strategic layout, creates shared value for partners, and contributes warm strength to society. We are not only pioneers in the market, but also transmitters of love and hope.

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Select high-quality products for you

The company relies on its multi sector strength, good reputation, and has gained the trust of consumers. In the future, it will continue to provide high-quality product services

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ZHONGLAN DYNAMICS

We will continue to provide high-quality product services in the future

Company Founder Attends Beijing Jingzheng 2023 Maternity, Infant, and Children Awards Ceremony

Company Founder Attends Beijing Jingzheng 2023 Maternity, Infant, and Children Awards Ceremony

2023-06-01

The 2023 Annual Academic Conference of the Mycological Society of China

The 2023 Annual Academic Conference of the Mycological Society of China

2023-09-01

KAYO IP Merchandise Omnichannel Solution: Empowering Diverse Retail Outlets to Build Differentiated Competitive Advantages

In the era of accelerated evolution within physical retail, the core challenge for store operations lies in boosting foot traffic and customer loyalty through high-value-added products. KAYOO's collection cards, badges (Bajie), and cultural pens—with their strong social appeal and cultural significance—are emerging as traffic drivers for diverse retail formats including trendy toy stores, stationery shops, bookstores, and convenience stores.

2025-08-14

Hand in Hand, Unlocking a New Era of Zero-Supplement Foods for Children — Zhonglan Snacks' Comprehensive Empowerment Program!

To enhance the customer experience and strengthen our partners' competitiveness, we have spent nearly two years developing a comprehensive empowerment system that integrates online new media support, offline event display assistance, and field-based customer maintenance. This integrated approach provides end-to-end service support, helping stores reduce operational costs, boost sales conversion rates, and optimize product portfolios.

2025-07-26

ZHONGLAN GROUP

Embrace trends and convey happiness!

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