Investment Promotion Policies

We sincerely invite all the ambitious people from all walks of life to join us and work together to explore this promising market. The following are the detailed investment promotion policies:

I. Franchise Conditions

Business qualifications: Possessing legal business operation qualifications, being able to provide genuine and valid identity documents, and establishing business operation files in accordance with the law.

Store location selection: The location of the store must be professionally evaluated by the headquarters. Give priority to choosing core business districts with high foot traffic, the main entrances and exits of mature communities, or areas with dense consumer populations such as schools and office buildings. The area requirements for different types of stores are as follows:

Community store: Business area ≥120 square meters, storefront length over 10 meters, floor height over 3 meters, three-phase power supply to the household, it is recommended to choose a corner location, below three steps, not exposed to west sunlight, not close to garbage stations, toilets and other hygiene sensitive areas. The lease term of the store must be more than five years to ensure business stability, and it serves mature communities with more than 5,000 households.

Financial strength: Have a certain financial strength and be able to bear all the expenses required for joining, including the franchise fee, deposit, decoration fee, equipment purchase fee, initial payment for goods and daily operating funds, etc. Take a 120-square-meter store as an example. Besides the storefront rent and transfer fee, the initial investment is approximately 420,000 yuan (subject to actual settlement), including a franchise fee of 20,000 yuan, a deposit of 20,000 yuan, and decoration (including ceiling, floor tiles, wall painting, light boxes, water and electricity installation, lighting fixtures, storefront advertisements, cash registers, etc.) of about 100,000 yuan. The purchase of equipment such as shelves, refrigerators, air conditioners, cash registers, surveillance cameras and audio systems is approximately 100,000 yuan, and the first batch of payment is about 180,000 yuan.

Business Philosophy: Highly recognize the brand's business philosophy, brand culture and operation mode, be willing to accept the brand's unified output, including store decoration style, product display, service standards, etc., comply with the company's unified management, and strictly implement the standardized requirements of the store.

Business operation capability: Possessing certain business experience and investment risk resistance capacity, fully devoting oneself to the management of franchise stores as a long-term career, and being able to actively cooperate with the headquarters in various marketing activities and operation management work.

Market research: It is necessary to visit more than ten existing brand stores, gain a thorough understanding of the brand and the operation of the stores, and fully familiarize oneself with the brand's advantages and market positioning before applying for a franchise.

Ii. Franchise Support

Brand support

Brand authorization is provided, allowing franchisees to use brand logos and trademarks with wide market influence and high reputation. By leveraging the brand effect, they can quickly open up the market and attract consumers.

We will continue to invest in brand promotion and conduct brand publicity through various online and offline channels, such as social media marketing, advertising placement, and holding theme activities, to enhance brand awareness and reputation and drive traffic to franchisees.

Constantly optimize the brand image, closely follow market trends and consumer preferences, update and upgrade brand VI, packaging, etc., to maintain the brand's freshness and appeal.

Decoration design

We offer a complete set of free store design and decoration plans. According to different store types and spatial structures, we customize personalized decoration drawings to ensure that the store decoration style is highly consistent with the brand image, creating a comfortable, convenient and attractive shopping environment.

Provide decoration construction guidance, recommend high-quality decoration partners, and franchisees can independently choose whether to cooperate with the recommended partners. The headquarters strictly supervises the decoration process to ensure the quality and progress of the decoration and guarantee the timely opening of the store. For the first 50 eligible contracted customers, a subsidy for the decoration fund will be provided to alleviate the financial pressure on franchisees for decoration.

Training guidance

We offer comprehensive training services, including centralized training before opening and continuous training after opening. The training content covers product knowledge, sales skills, store operation management, inventory management, customer service, etc., enabling franchisees and store staff to quickly familiarize themselves with the business and enhance their operational capabilities.

"Real-scene" store training for daily operation skills enables franchise store owners and staff to learn in the actual store environment, quickly enrich their knowledge reserves, and replicate operation skills. Specialized training courses are developed for different positions, such as providing store managers with training on store operation strategies and team management, and offering sales scripts and product display training for store staff.

Regularly invite industry experts and outstanding franchisees to share their experiences, organize exchange activities, promote the exchange and learning of experiences among franchisees, and jointly improve the operation level.

Supply chain support

We have built a powerful supply chain system, established long-term and stable cooperative relationships with many well-known snack suppliers, and carefully selected over 1,000 best-selling snacks, covering a wide range of categories such as internet-famous bestsellers, imported snacks, and local specialties. This ensures a rich variety of products, high quality, and reasonable prices, meeting the needs of different consumers.

Operation support

Exclusive consultant operation support: Each franchise store is equipped with a professional operation consultant who regularly visits the store for inspection and guidance, and promptly assists in solving problems encountered during operation, such as declining sales, personnel management, and inventory overstock, ensuring that franchise stores have no operational concerns.

The online and offline inspection teams comprehensively monitor the standardized operation of the stores to ensure that they always adhere to the brand's unified standards. They strictly regulate all aspects from store image, product display, service quality to the price system, maintaining the brand image and market order, and allowing franchisees to have no worries.

During the opening stage, the opening team of the Operations Department will visit the stores to provide full guidance throughout the opening process, formulate opening promotion plans, assist in organizing opening activities, attract customers, launch the first shot of the opening, and achieve a successful start. In the later stage of opening, the operation consultant will track the business situation of the store throughout the process, continuously pay attention to the store's turnover, explain the business trend of the store, and systematically provide reasonable suggestions based on the store's business situation to help the store achieve continuous profitability.

Marketing support

Formulate an annual marketing plan, and plan a variety of promotional activities in combination with holidays, seasonal characteristics, hot events, etc., such as full-reduction offers, buy-gift activities, exclusive member discounts, time-limited discounts, etc. Provide support such as activity plans and promotional material design for franchisees to increase store sales.

We offer guidance on new media marketing strategies such as short videos, live streaming, and communities, helping franchisees use social media platforms for online traffic diversion. For instance, we can shoot interesting snack review and tasting short videos, conduct live-streaming sales, and establish member communities for interactive marketing, etc., to expand sales channels and increase brand exposure.

Assist franchisees in cooperating with surrounding merchants for promotion, such as conducting joint promotional activities with coffee shops, cinemas, gyms, etc., to achieve customer sharing and expand the sales range.

Regional protection

Implement strict regional protection policies. Based on factors such as store size and business district characteristics, reasonably define the protected area of the business district. No second stores of the same brand will be opened within the protected area to avoid internal competition, ensure the exclusive operation rights and market share of franchisees, and allow franchisees to operate with peace of mind.

As the brand develops and the market expands, the regional protection policy is dynamically adjusted and optimized to ensure that it always conforms to the actual market situation and the interests of franchisees.

Note: Investment involves risks. Please proceed with caution when joining!